UNWWORN is a London-based clothing care brand focused on extending the life of your wardrobe.

Its debut product, L’eaundry™ is a perfume-grade mist that refreshes garments between laundry days, helping to reduce overwashing. Developed with a PhD chemist and UK perfumer, it combines odour-neutralising actives with a signature cotton-musk scent — protecting fibres while turning rewear into ritual.