How Miuccia Prada's 'Ugly Chic' Re-Defined Luxury
Whilst not every collection that followed from mainline Prada opted for such a playful and subversive approach to fashion, their sister-line Miu Miu certainly did. Launched in 1993, a few years before Banal Eccentricity, Miu Miu was titled after Miuccia’s family nickname and existed so she could be “more radical, more avant-garde, more disruptive”. Every collection and even every advertisement that was presented became a means for experimentation. Evident in bubble soles on heels, psychedelic geometrics hand-painted onto skirts, even the cropped haircuts of the models. Everything exuded playfulness.
“Prada is what at the end I am, and Miu Miu is what I would like to be”- Miuccia Prada